Not Making Conversions?

So, you’ve got your website set up, you’re getting traffic, and you finally feel like a “real” internet marketer.

But there’s a problem…

YOU AIN’T MAKING NO SALES!!!!!!

Oh, whatever could be wrong? Why are you not making any MFM? Are you not getting the targeted traffic? Are you not using the right keywords? What’s the problem??????

Chances are, if you’re not making any conversions, you got two problems….

1. Your copy sucks.
2. Your sales process blows.

I guarantee you that’s the problem, because every website out there that doesn’t convert has those two problems! Let’s go over each one…

1. Your Copy Sucks

For those of you not hip to my jive, “Copy” is short for “Sales Copy,” which is short for “Sales Letter,” which is short for “Buy my shit right now, moron. Daddy needs a new pair of shoes.”

Sales copy is the lifeblood of conversion. If it sucks, it ain’t gonna make you no sales. If its awesome, it’s gonna make you lots of sales.

So you have two options here – the first is learn to write good copy yourself. The second is hire someone to write it for you. Now, you can hire an unlimited number of douchebags to write your copy, but just because you pay someone to do it doesn’t mean it’s going to be good. Any copywriter I’ve ever hired to do my stuff (with very few exceptions) has sucked. I end up writing most of my sales material myself because I’m awesome and better than everyone else.

Therefore I HIGHLY recommend you learn to write good sales copy yourself. If there’s one skill that will make you more money online than you know what to do with, it’s the ability to write powerful marketing messages. I talk a little bit about how to write copy in my book – but in case you’re too cheap to even read THAT, here are some free resources anyone interested in writing good sales copy should check out:

The Michel Fortin Blog – Yes, he’s French, he smells funny, and he looks funny too, but he’s got a good blog with lots of good copywriting info. Plus the message board is filled with good tips from people who aren’t complete morons. Check it out.

The Gary Halbert Letter – Gary Halbert was a drunk, a womanizer, and a convicted felon. (My kind of guy!) He was also one of the most brilliant copywriters of our time. And you can find all his teachings for free at the Gary Halbert Letter. Pay particular attention to his “Boron Letters” because that’s the stuff he wrote while in jail and had nothing to do BUT think about marketing. Brilliant.

Bencivenga Bullets – Okay, so you can’t say or spell his name worth a damn, but he’s a great copywriter, and he has a free email list where he shares some great stuff. Check it out.

Now that you’ve got your site copy covered, let’s talk about your sales process…

Your sales process is what you take your customer through in order to get them to buy crap from you. It’s basically a series of actions you put your prospect through to get them to buy.

For instance, let’s say you have a landing page, and a sales page. When people visit your site, the first thing they see is a landing page, and then they have to opt in to your email list to see your sales page.

So your sales process is:

Opt In -> Offer -> Sale

Once you have a sales process, you need to work on optimizing that process. So on the landing page, make an offer that will make people WANT to opt in. Then on the sales page, make an offer that makes people WANT to buy. For instance:

Opt in: Get a free CD shipped to you on how to quit smoking.
Offer: Buy my “stop smoking” pill and quit smoking in 7 days or less.

Once you have your sales process optimized, you can start adding to it. For instance, you can add in an upsell, and a backend sale.

Opt In -> Offer -> Upsell -> Sale -> New Offer -> Backend Sale

And then you optimize that process. And you keep on improving it until you are able to squeeze every dime you can out of your customer.

When you have killer copy, coupled with an optimized sales process, you’ll be making hella conversions on wheels, baby!!!

Love me. Love me long, love me hard.

Later,

-RJ
(RJ Headquarters)